Common Burger: A Case Study
Our newest brand that we have brought to life in Beijing!
Everyone here at Hatchery loves burgers, but found ourselves at a loss as to where to get a good, high quality one in Beijing. After some brainstorming, we decided to try out a burger restaurant inspired by the flavours and ingredients of our homelands in the Commonwealth.
Having drawn up a business plan and settled on a menu of burgers and boozy milkshakes, we arranged tastings with both foreign and expat focus groups. With great feedback, we set about creating a more detailed business plan before moving on to Track 3.
In February 2017 we launched Common Burger at our Dongsi location for 3 months. Over the duration of the residency we refined the menu based on customer feedback, reduced costs and boosted revenues. Having proven itself a great success, we decided to open Common Burger as an independent business.
Tried & tested, each menu item is crafted with care...
We celebrated the opening of Common Burger with friends, food and a live DJ
Launching an independent business
Beijing No. 2
Our newest location
We will be launching Common Burger at a new location in the Beijing CBD this winter.
Customer and Media feedback
Based on Track 3 reports
88% of customers rated all aspects of Common Burger excellent, and both TimeOut Beijing and City Weekend awarded us 4 stars in their reviews.
Continuously striving to improve
We continuously respond to customer feedback in order to refine our menus. Common Burger as a Track 4 business will have tried and tested menu, improved from the previous tracks.
Connect With Us
Who we are
Connect with Us
88 Dongsi 9th Alley
Dongcheng District, Beijing
+86 10 8950 8065