What we do
HELPING BRANDS GROW
Our speciality is helping grow food and beverage businesses in China through our incubator platform. We've successfully validated both our own, and other entrepreneurs' concepts here in China, so we know we have the expertise required to help you enter this dynamic and exciting market.
Who we are
A passionate and experienced team
Whether you're looking to open a restaurant or sell a new product in China, at our incubators we can help you grow into a successful business while avoiding the many risks of starting up . Our team members have backgrounds in the food and beverage industry, finance, law and marketing, so we have all the expertise under one roof needed to help launch your concept.
Building concepts from the beginning
We provide a comprehensive service tailored to our clients individual needs. Whether that be menu development, analysis of customer feedback, concept testing or general consulting services, we've got you covered. We bring together an ecosystem of investors, chefs, mentors and marketers to help build great brands.
Where brands are built
Our incubator is currently based in Dongsi, right in the heart of Beijing. We will be launching some of the concepts validated there in Beijing and beyond soon.
We work for what we believe in
Walk the talk
We’re big believers in following up on talk and getting things done properly with urgency.This means all of the team feels empowered and excited to execute.
100% honesty relates to everything we do as an incubator. Just as good ideas can grow,it’s key we foster a culture of allowing weak ideas to fail – and being comfortable withgiving feedback even if difficult to do so during the process. This helps build trust andintegrity.
Relentless curiosity means never being satisfied with good enough or chabuduo! Hatchery stands for creativity and this means, whether a big or small task, thinking outside of the box as to whether something can be improved or done better. We love challenging the status quo.
1 + 1= 3 Greater Synergies.
Making 1 + 1 = 3 or even more is the root of greater synergies, and by collaborating we achieve a sum that is greater than its parts. Not everyone looks at situations in the same way, so by working together and understanding one another to find a solution we will add more value along the way.
We are very proud to have been featured in a variety of publications...
Just a few of the great organisations we've worked with...
88 Dongsi 9th Alley, Dongcheng District, Beijing
+86 010 8950 8065
Beijing No. 2
Shanghai No. 1
Connect with Us
88 Dongsi 9th Alley
Dongcheng District, Beijing
+86 10 8950 8065